Kuala Lumpur (4th July 2015) – La Juiceria have had a successful recycle campaign on a beautiful Saturday morning that aims to encourage customers to reduce the plastic bottles thrown away after drinking.
This event was held on the 4th of July 2015 at their first ever Detox Bar in Sri Hartamas. Customers were turning up from 9am onwards to recycle the bottles that they have in exchange for juice vouchers. For every 30 bottles traded in, customer received a juice voucher worth RM 11.99. A record breaking was from customer, Anthea Siow who recycled a total of 108 bottles. She received 3 juice vouchers worth RM 36, and was all smiles that morning.
La Juiceria have been hyping up the campaign couple of weeks before 4th July to drive the exposure and awareness of this recycling effort. The recycling campaign #GreenwithLJ was posted on social medias as well as all of their detox bars.
Anabelle Co-Martinent, founder and managing director of La Juiceria Sdn Bhd, said she hoped the combination of raising awareness and recycling effort would have an influence on consumer behavior. “We are committed to helping the public make positive changes and hope the fun and vouchers provided in this campaign will address some of the barriers to at-home recycling,” she said.
La Juiceria’s customers are supporters of Go Green campaign!
The number of plastic bottles recycled are overwhelmed.
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THANK YOU FOR ALL YOUR SUPPORT, JUICE ON!