Anabelle is an expatriate who spent her formative years in Manila & Singapore prior to moving to Kuala Lumpur in 2006. She brings with her 12 years of branding & marketing experience with multinationals. Anabelle started La Juiceria from her apartment kitchen in 2013. She dreams about creating Malaysian brands that we can all be proud of.

Kong's prior stints in Melbourne Australia and Berjaya Corporation helps put our company in the forefront of customer experience. His passion for the food and beverage industry comes from his involvement as a General Manager for Berjaya Corporation Bhd, as well as being an owner of food and beverage brands that spans across Australia and Vietnam. A true foodie by heart, he continues to innovate the group's offerings and inspires the team to achieve greater things.

Lok is a restaurateur who believes that more Malaysians are ready for a healthier change. He runs his own vegetarian restaurant prior to co-founding La Juiceria. His experiences paved the way for La Juiceria Superfoods to grow steadily. He leads in the operations and thought process to ensure quality and consistency across the brands that the group introduces. His studies in Australia heightened his passion for food & beverage business, which has made him into a business owner of cafes and restaurants across Malaysia, Australia and Vietnam.

Chryseis sits on the board of Berjaya Assets Bhd. and her contribution to the growth of Berjaya is notable, having paved the way for major improvements that we see today. Her first-hand experiences with retail and the hotel industry brings added insights as La Juiceria group of companies continue to grow and serve more customers. A jet-setter who travels the world, she enjoys discovering new food experiences and tries to bring an element of it for the brands she owns. An investor and entrepreneur, she oversees multiple F&B brands and continues to grow her own empire.